Determination of Consumers Hard Shelled Dried Nuts Consumption Habits and Purchase Behaviour: A Case of Siirt Province
Keywords:Hard shelled dried nuts, Consumption, Consumer preferences, Logit model, Siirt
AbstractThe aim of the study is to determine the consumers hard shell dried nuts consumption habits and purchasing behaviours in urban areas of Siirt Province. The main data of this study has been compiled through questionnaires from 150 consumers who live in urban area of Siirt. In the analysis of the data, frequency tables were used and the logit model where consumers consume sufficient amount of nuts in their families. In the survey, 62.7% of the respondents were male, 63.4% were in the 25-40 age group, 64.0% were married, 62.0% were in the income group of 2001-4000 TL, 49.3% of the family members consumed sufficient amount of nuts, 56.0% it was determined that the consumption of the nuts had information about the benefits and 78.7% of the nuts purchased from the nuts shop. In the study, it was also found that there was a positive relationship between think that sufficient amount of nuts was consumed in the family with knowing the benefits of nuts consumption On the other hand, the relationship between think that sufficient amount of nuts was consumed in the family and gender was found to be negative.
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