Consumers Preferences on Pickled Vine Leaves the Case of Tokat Province

Abstract

Production and consumption of pickled vine leaves have been on increase in Tokat region of Turkey. A literature review yielded no study on consumption potential, consumer preferences, preferences and complaints about this product in the region. It has been considered that conclusions drawn from experience and ideas of consumers about pickled vine leaves could help the production sector during production processes. Aim of the present study was to find out consumption potential and consumer preferences for pickled vine leaves in Central, Erbaa, Niksar, Zile and Turhal Districts of Tokat Province through a questionnaire survey. Data from a face-to-face questionnaire carried out in Tokat Province constituted the main material of the study. Sample size of the research (383) were calculated using Proportional Sample Size. Data obtained were evaluated using per cent distributions and other descriptive statistics. All of women interviewed and their family members consumed pickled vine leaves. Average yearly consumption was 13.9 kg. Questionnaire data showed that most individuals obtained leaves directly from producers or they produced their pickled leaves from their own vineyards. More than half of consumers interviewed considered the price of pickled vine leaves on the market was fair.